For the Unseen.

Uncompromising performance fuel, for the unseen athletes.

For the Unseen.

Built for those beyond the spotlight.

Strive Co. began with a belief: Every performance deserves uncompromising support.

Most supplements in Southeast Asia fell short—overpriced, limited, not built for our climate. So Strive Co. was created on science-backed ingredients, formulated for real performance, and made accessible to everyone.

Proven supplements formulated for athletes training without recognition, competing beyond the spotlight.

What is STRIVElyte?

SCIENTIFICALLY FORMULATED ELECTROLYTE SALTS

Complete electrolyte profile containing 1,000mg sodium, 250mg potassium, 10mg magnesium, and 30mg calcium.

HIMALAYAN PINK SALT AS SOURCE

Using natural, mineral-rich Himalayan salt ensures the cleanest hydration possible.

SUGAR-FREE HYDRATION

Rapid hydration that keeps blood glucose stable and prevent energy crash, while minimizing nausea and bloating.

Why STRIVElyte / Electrolytes?

OPTIMAL 4:1 SODIUM-TO-POTASSIUM RATIO

Science-backed formulation that matches sweat loss composition for rapid hydration.

PREVENTS MUSCLE CRAMPS AND SPASMS

Replenish sodium level, the primary electrolyte lost in sweat, to support muscle contraction and maintain fluid balance.

COMBATS MENTAL FATIGUE

Electrolytes support nerve function to maintain focus and mental clarity for demanding training and race day execution.

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Hear from Strive Co. Community

Built with Athletes, For Athletes.

Developed alongside athletes who train and compete at the highest level, every formulation is tested under real conditions and refined through real feedback, ensuring each product delivers what it promises.

Premsanjiirvraj A/L Silvaraj

Instagram @premsieee

Jeff Ng Chun Giap

Instagram @jeffng_94

Amor Syarifuddin

Instagram @amorsurfer

Dysen Leong

Instagram @dysenleong

Risheraam A/L Parameswaran

Instagram @p_risheraam

Frequently Asked

Questions

Who are Strive Co. products designed for?

For athletes and active individuals whotrain and compete in real conditions. From endurance athletes to anyone maintaining an active lifestyle.

What makes STRIVElyte different than sports drink/other electrolyte brand?

Strivelyte delivers 1,000 mg sodium in a 4:1 ratio to potassium, built specifically for performance. Most sports drinks provide minimal sodium, and sometimes with added sugar. Our formulations are science-backed and designed for the heat and humidity of Southeast Asia—deliberately simple and focused on effectiveness.

Can STRIVElyte be used regularly?

Yes, Strivelyte is designed for consistent use, particularly in hot and humid climates like Southeast Asia.

What are the main ingredients of STRIVElyte?

Himalayan Pink Salt, Lychee Powder, Potassium Chloride, Magnesium Citrate, Calcium Lactate, Tricalcium Phosphate, Isomalt, Sucralose.

Are Strive Co. products certified and tested?

Our products are HACCP, MESTI, GMP, and Halal-certified. Formulations are developed through scientific research and rigorous testing alongside our athletes to ensure quality, effectiveness, and consistency.